Shoot 360 Lino Lakes
What started as a need for a stronger digital presence has turned into an opportunity to build something more intentional. We’re focused on creating a website that better reflects the energy of the space and strengthens how local athletes and families connect with the brand. We’re proud of the direction it’s taking and excited for what it will become.
The Brand
Shoot 360 is a basketball training facility that combines skill development with proprietary technology that tracks shooting and ball-handling performance in real time. The facility offers data-driven training alongside classes, clinics, camps, and memberships, all supported by a strong community focused on player development.
The Ask
Shoot 360 Lino Lakes was using a corporate website that didn’t reflect the strong community they were building in the gym. They needed a site that better showcased the athletes, classes, and day-to-day experience of the facility, while also serving as a strong landing point for upcoming paid media campaigns and new member acquisition.
The Solution
We’re designing a website that feels like an extension of the gym itself, highlighting real athletes, active classes, and the energy of the space. The structure is being built with both organic discovery and paid traffic in mind, creating clear entry points for new visitors and a focused path toward membership and engagement. The goal is to connect brand storytelling with performance-driven marketing so the site can support both community building and future ad campaigns.